The Erin Esurance campaign was the first franchise Ghostbot helped to develop for the television landscape. Erin’s strength and cool demeanor gained her universal popularity and recognition across the country.
“It was an honor to collaborate with the wonderful Phil Robinson, the supportive folks at W!ldbrain, Special Agent, and Esurance. When we first worked on these commercials, we were concentrating on making them as entertaining as possible; almost like 30-second mini movies. The success of the campaign showed us that we could could create memorable characters that resonated with an audience and gave us aspirations to create longer form content.”
– Alan Lau (Supervising Director)